Even more research...

Again, just recording stuff because I haven't got my notebook!


- Sound of television advertisements tend to be a lot higher than that of the program. This, along with the continual repeating of the same advertisements add to the annoyance factor that make people change channel when advertisements come on.

- Since the 1970s, cigarette advertisements and advertisements featuring cigarettes have been banned. Alcohol advertising is still allowed, however, there are a lot of restrictions such as how the ad cannot portray the fact that consuming the alcoholic drink involved will result in social or sexual success.

- The British Broadcasting Corporation (BBC) is funded by a licence fee and does not screen adverts.

TYPES OF TV ADVERTISEMENTS:
- Political TV advertising = made by an organization/institution to influence the decision making process eg. elections.
- Infomercials = run for over one minute or as long as a television program and are usually on in the early hours of the morning. Also known as teleshopping.
- Product placement = promotional advertisements made by marketers using real commercial products and services in media.
- Sponsorship = something to support an event, activity, person or campaign which is funded financially through the provision of other products or services.

- Development of digital video recorder (TiVo, Sky+) means people can record television programs directly onto a hard drive, allowing them to "fast-forward" or "skip" through the advertisements. As a result of this, many speculate that TV advertisements will be eliminated altogether and replaced by product placement advertising such as how in the TV program, "Extreme Makeover: Home Edition", they only use certain brands of products when building the houses. By showing these products being used on a program, it immediately provides that brand with promotion and advertising.

More Research...

Just using this post to record some more research on advertising, forgot my notebook! (Also thought it could help other people if they're stuck for extra little bits of info on TV advertising)


- First television advert was broadcast in the United States on July 1st 1941 when the Bulova Watch Company paid $9 on New York City NBC for a 20second spot before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. It simply displayed a Bulova watch over a map of the U.S with a voice-over of the company's slogan, "America runs on Bulova time!"

- Codes and conventions of television include: catchy jingles, catch-phrases, animation, element of surprise.

- Animation (drawn or computer generated) can give a certain appeal which would be difficult to achieve with actors etc. Notable advert: Kellog's Rice Krispies, combining the characters, Snap, Crackle & Pop with real actors. ANIMATION APPEALING TO CHILDREN.

- TV advertising takes airtime away from programs. Typical hour-long American show in 1960s would be 51mins of the show and 9mins advertising, split up through the show. Today, a similar program would be only 42mins of the show and 18mins of advertising. A typical 30min block of time on a TV station today would include 22mins of the show with 6mins of national advertising and 2mins of local advertising.

- TV adverts today appear between shows but also interrupt the show at intervals. This method of interrupting shows was used grab the attention of the viewers because they were already focused on the TV show and would not change channel during the adverts because they would not want to miss any of the show. However, with the development of remote controls, it has made it a lot easier for people to change channel during the advertisements, meaning advertisers are having to come up with ideas to keep the audience interested enough to sit through the advertisements.


I'll probably keep posting more of this stuff up throughout the day.

Final Baked Bean Ad!

After all the trials, I finally made a (half) decent animation and here it is!

Update...

Nearly finished (I think!) my Heinz Baked Bean ad on Flash animation. Overcame the problem of the shape tween not working by making a bean simply transform into the outline of the can with no detailing. I then slowly added the detailing and the label of the can frame by frame so it gradually appears on screen. I also added a line across the background to make it look like the bean and the can are actually on something rather than just floating in the air. I made the slogan, "BEANZ MEANZ HEINZ" gradually flash up with pauses and I am going to add some music and someone saying, "BEANZ MEANZ HEINZ" so, anyone want to volunteer to do the voice-over?

Third attempt at Flash!

This is my third attempt at Flash, thinking about my project to make a short advert for Heinz Baked Beans. Here I learnt that tweens cannot be used when going from a simple object to a complex object, such as a baked bean to a baked bean can. To overcome this, I had to simplify the shape down through stages by deleting different parts of my bean can drawing and playing them in reverse so that they appeared to gradually flash up in my animation.

Second attempt at Flash!

This is my second attempt at using Flash. Here I learned how to use a tween.

First attempt at Flash!

Considering doing animation in my coursework, this is my first attempt at using Flash.