Again, just recording stuff because I haven't got my notebook!
- Sound of television advertisements tend to be a lot higher than that of the program. This, along with the continual repeating of the same advertisements add to the annoyance factor that make people change channel when advertisements come on.
- Since the 1970s, cigarette advertisements and advertisements featuring cigarettes have been banned. Alcohol advertising is still allowed, however, there are a lot of restrictions such as how the ad cannot portray the fact that consuming the alcoholic drink involved will result in social or sexual success.
- The British Broadcasting Corporation (BBC) is funded by a licence fee and does not screen adverts.
TYPES OF TV ADVERTISEMENTS:
- Political TV advertising = made by an organization/institution to influence the decision making process eg. elections.
- Infomercials = run for over one minute or as long as a television program and are usually on in the early hours of the morning. Also known as teleshopping.
- Product placement = promotional advertisements made by marketers using real commercial products and services in media.
- Sponsorship = something to support an event, activity, person or campaign which is funded financially through the provision of other products or services.
- Development of digital video recorder (TiVo, Sky+) means people can record television programs directly onto a hard drive, allowing them to "fast-forward" or "skip" through the advertisements. As a result of this, many speculate that TV advertisements will be eliminated altogether and replaced by product placement advertising such as how in the TV program, "Extreme Makeover: Home Edition", they only use certain brands of products when building the houses. By showing these products being used on a program, it immediately provides that brand with promotion and advertising.
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