Hi :)

This is my A2 Media Studies blog where I will make a log of work I have done for my coursework. I have chosen to do Advertising for my coursework and by the end, I would have planned and produced three 30/40 second advertisements for a product of my choice.

So far, I have used the book called "The Fundamentals Of Creative Advertising" by Ken Burtenshaw, Nik Mahon and Caroline Barfoot to research TV and Cinema advertising, advantages and disadvantages of the medium, idea generation, getting the reader to make the connection and finding the right headline. My initial ideas so far are to have a series of advertisements that are very simple but powerful and I still need to think more about what kind of product I want to advertise. 

That's it so far!