More Research!

Researched 'Guerrilla Marketing' which is an unconventional system of promotions on a very low budget.
- Guerrilla Marketing is specifically geared for the small business and entrepreneur.
- It should be based on human psychology instead of experience, judgment, and guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.

Amy and I decided we want to do something very simple & arty for our advertising campaign. We want to use Flash animation but dont really know how to use it! Our initial idea for the product to advertise is an alcoholic drink but after researching into the restrictions involved with advertising alcohol, I'm not sure that it would be a good product for us to advertise.

As we were doing some research, we found something about how easy it is to make shampoo adverts. This is what we found: "How to make TV Adverts...Without Really Trying!"
After reading that and researching Guerrilla Marketing, I had a thought that we could use those blunt codes and conventions of shampoo advertising to make a shampoo advert that pokes fun at other shampoo adverts, showing how generic they are! I dont know if it'll work, but its just an idea. I think it could work if we develop a really good slogan/statement.

One of my favourite ads!

Probably one of my favourite ads ever and I've never even seen it on TV! Just had to post it I think.

Hi :)

This is my A2 Media Studies blog where I will make a log of work I have done for my coursework. I have chosen to do Advertising for my coursework and by the end, I would have planned and produced three 30/40 second advertisements for a product of my choice.

So far, I have used the book called "The Fundamentals Of Creative Advertising" by Ken Burtenshaw, Nik Mahon and Caroline Barfoot to research TV and Cinema advertising, advantages and disadvantages of the medium, idea generation, getting the reader to make the connection and finding the right headline. My initial ideas so far are to have a series of advertisements that are very simple but powerful and I still need to think more about what kind of product I want to advertise. 

That's it so far!