Looking back, I found there was some parts of research that were left un-blogged.
This includes various shampoo adverts that we looked at for the shampoo brand, Herbal Essences.
This advert has a lot of fast-paced straight cuts at the beginning, sexual connotations, slice-of-life style, hairwashing narrative, close-ups of hands taking the shampoo bottle, mid-shot of radiant hair after using the shampoo.
Herbal Essences Fruit Fusions, Leo Burnett LTD, January 2009.
- Named ingredients said throughout, mid-shots of women using the shampoo, ident at the end of shampoo bottle with a slogan.
Wednesday, 6 May 2009
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