Shampoo, what do you need and what dont you need?

After completing one storyboard, going over it and making various changes, we tried to come up with a narration to go on our advertisement campaign to tie all the adverts together. In doing this, we realised we needed to research what was needed in shampoo and what wasnt in order to come up with a list-of-3 to go at the end of our narration. Here's what we found:

Shampoo additive ingredients to avoid:
- Avocado
- Balm Mint
- Balsam
- Essential Oils
- Eucalyptus
- Grapefruit
- Horseradish
- Lavender Oil
- Lemon
- Lime
- Menthol
- Orange
- Papaya
- Peppermint
- Rose
- Sage
- Thyme
These will not help your hair or hair care problems. Infact, they can be a reason for hair-loss.

Vitamins and provitamins:
Offer no advantage to hair care or hair problems.
Botanical extracts:
Make a product smell good but do not offer any other beneficial qualities to hair care.
UV protectant:
Very minimal results were noted on the tested products.
Fruit acids, a.k.a. alpha-hydroxy acids:
Offers no benefit to hair care.
Antioxidants:
Offers no benefit to hair care.
Designer water:
Benefits derived from including designer water to hair products will be washed away with normal shower water.
Proteins:
Digesting proteins will certainly improve your health but washing your hair with them won't change a thing.
(taken from http://couponing.about.com/cs/beautyproducts/a/shampooingred.htm)


End of our narration could be, "No chemicals, no additives, no perfumes, simply shampoo"